Sardinia Hotel industry between intermediation and online marketing
pubblicato nel numero 2012 anno 1
From an updated overview of regional sector, this paper investigates the presence of a company website as well as the penetration rate of web booking engines within Sardinia hotel industry.
If only the most relevant structures have adequate technological equipments, the survey reveals a widespread delay in adopting appropriate tools for direct marketing.
Development potentials are therefore contextualized within the actual institutional framework, aimed to sustain a progressive upgrade of hospitality sector in order to meet renewed tourism market needs.