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This study proposes some issues on tourism governance in the Sicilian region, suggesting a model for this geographical area.
Starting from the analysis of the current state of tourism and post-pandemic scenarios, the paper analyzes the issues of planning and organization that should be guide the policy of the tourist destinations, and in particular that of the island.
The governance processes can allocate on international markets the “territorial tourist product”, through the communication of a reliable and effective image and favoring responsible management of the territory.
Covid-19 has shown the vulnerable face of tourism policies and has made the issue of tourism governance even more urgent, as it is clear that the recovery processes will be strongly influenced by the robustness of the destinations, also the result of existing management models.