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Transportation is one of the main topics in the wide-ranging theme of event sustainability. The aim of this paper is to contribute towards the evaluation of the sustainable transportation policies implemented by the events’ organizers, in order to establish an objective methodology for a cross-comparison, useful to policy makers and hosting community. Using a sample of periodical Italian hallmark events, a non-hierarchical model-based clustering is performed and examined to determine whether there is or not a difference in the distribution of a selection of auxiliary variables among the clusters. The results show that neither the visitors’ nor the inhabitants’ number in the host city is associated with the clustering membership, while the theme of the event appears to be associated with the estimated partition.