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The sixth area of the Apulia region is called BAT (Barletta Andria Trani) and it is not important in comparison in its historical and gastronomic traditions. The overnight visitors and the arrivals is around the 2-3%, so this numbers is excepted to grow in the next years. The area was created in 2004 and activated in 2009, and it has many cultural identies and various caratteristica so it is very difficult to integrate each other. The BAT area is made by many municipality administrated by different politicians and this fact complicates the development of one strategic plan to increase tourism because each town runs in its own without know where. In this article we have studied the identities of different municipalities to try to find organic features and to give strategic system to develop potential tourism.