pubblicato nel numero 2018 anno 4

Antonio Longo
logo rivista Turistica
Halal tourism can represent an opportunity to be grasped for the Italian tourism sector. In the presence of international trends of certain interest, there are still few, in absolute value, tourists of Islamic faith who choose to visit Italy but the trend appears to be growing. Awareness of the phenomenon by tourism institutions and operators, adequate training of human resources and targeted marketing policies, both public and private, are the prerequisites for intercepting young average tourists with good spending capacity who show an increasing interest in traveling in Europe, in Italy in particular.