pubblicato nel numero 2021 anno 4

Nicolaia Iaffaldano, Vito Roberto Santamato
logo rivista Turistica
The paper aims to build and consolidate cooperation networks between the Apulian associations in the world, public administrations and private operators in the tourism sector, adopting a coordinated marketing strategy to stimulate and satisfy the demand for identity research.
The presidents and members of three associations were interviewed.
From the interviews, these associations are recognised as having the role of preserving traditions and popular culture.
The Apulian associations abroad create important Apulian showcases worldwide; they are essential vehicles for promoting tourism in the area. Adopting network logic is recognised but not creating a network that brings together associations, public administrators and private operators