pubblicato nel numero 2020 anno 1/2

Gavino Maresu
logo rivista Turistica
M.I.C.E. sector in Italy and covid19.
The MICE is one of most damaged tourism and communication sectors by covid-19, because its events are characterized by participation of many people, wich exposes them to a risk of infection.
The paper explains a synthetic trend of the MICE sector in Italy, points out the critical states, risks and damages caused by pandemic, and suggests some useful strategies to help interprises and professionals to survive and to throw oneself again after pandemic.