Focus: il Mezzogiorno

Michelangelo Lurgi, Virgilio Gay, Marcello Formica
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Rete Destinazione Sud was born to connect territories, enterprises and products by creating Destinations, following an organisational model. Its primary objective is the promotion and the commercialisation of the entire offer of territories, accompanied by the construction of a Destination Reputation. According to the model, a given territory becomes a Destination when there is a shared governance and a strategic development project is created. Destinations are to be identified as vast territorial aggregations capable of attracting visitors not only on the touristic point of view, but also on a broader range of services that are necessary to provide a dynamic and interactive experience. SOUTH ITALY is a project whose aim is to put together all of the Destinations of South Italy to compete on a global scale with a brand that is strong enough to attract and generate an online reputation and an online marketplace.