pubblicato nel numero 2019 anno 1/2
Its primary objective is the promotion and the commercialisation of the entire offer of territories, accompanied by the construction of a Destination Reputation.
According to the model, a given territory becomes a Destination when there is a shared governance and a strategic development project is created.
Destinations are to be identified as vast territorial aggregations capable of attracting visitors not only on the touristic point of view, but also on a broader range of services that are necessary to provide a dynamic and interactive experience.
SOUTH ITALY is a project whose aim is to put together all of the Destinations of South Italy to compete on a global scale with a brand that is strong enough to attract and generate an online reputation and an online marketplace.