Focus: Enoturismo

Antonio Longo
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Pending the definition of the regulatory path aimed at delineating its characteristics, limits and opportunities, enotourism is one of the most interesting phenomena of the Italian tourism scene. With over 14 million annual visits, including excursions and overnight stays, and an annual turnover of about 2.5 billion euro, enotourism is a great opportunity for the holiday industry of the Belpaese, known in the world for good eating and good drinking. The Made in Italy food and wine is a business card that can give our country an unparalleled competitive advantage compared to the most direct competitors as well as the increasingly fierce new destinations that, in recent decades, have gnawed significant market shares.