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The contribution of networks to the development of the 2019 tourism in Matera – Basilicata.
Important events, due to high-profile programs associated with major public and private investments and the involvement of key figures, generally leave lasting positive effects on the urban-regional context where they succeed with their ability to penetrate, by modifying it, the economic and social structure of the destination.
As European Capital of Culture 2019, Matera is a driving force of social and cultural dynamics that contributes to the success of the whole of Basilicata.
For this reason, after Matera was named as a European city of culture, 70% of European funding has been allocated to the surrounding area.
The innovative nature of Matera’s proposal, which was in fact what led to it being chosen, was the idea to share and co-create a cultural model through an individual and territorial network.
This work, carried out by the Fondazione Eni Enrico Mattei (FEEM) and the result of the collaboration with the Fondazione Matera 2019 and Unioncamere Basilicata, outlines and characterizes the inter-organizational network in Matera’s tourism industry, the interactions among tour operators in the regional territory and the DMOs (Destination Management Organizations) of the European Culture Capital, proposing the study of networks through a Network Analysis carried out in local companies and in several powerful associated groups.
The results show interconnected tourism moving in the direction of network management models, but it nonetheless highlights limits in exploiting the potential of the network as a competitive advantage on the market.
Network Analysis makes it possible to highlight the interaction level of the Matera-Basilicata 2019 tourism “system,” which at the moment is not as high as it could and should be.